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Campaign Design

Theme: Relating (to) Colour
Studium Generale is an annual theoretical programme at the Gerrit Rietveld Academie (NL). Artists, theoriticians and philosophers are invited to hold lectures on the annual theme. The programme arranges weekly lectures during 3 months and results in a final conference and exhibition held at the Amsterdam Museum of Modern art Stedelijk at the end of March each year. As familiar, during 2020, the end of March was canceled all over the world due to the entrance of the pandemic. The campaign was however already in the making and was designed by me together with Chloe Delchini (FR) and Yuri Sato (JPN). The 2020 theme was Relating to Colour and in light of the black lives matter movement we abstractly explored visuality based on context. By use of weaves of shifting colours we alternately exposed and concealed information. I personally coded and designed the website.