Poplands Festival is a spring festival in Uppsala (SE) playing dance and techno music. I was trusted to design the festival campaign 3 years in a row developing a new logo and 3 separate but equally vibrant illustrative themes. The aim was to make fun visuals oozing dance and spring vibes. They are figurative yet abstract illustrations with a lot of colour. Posters, flyers, banners, artist releases and over all SoMe material was produced. Each artist release is indivudally designed to create a dynamic flow in the SoMe feeds.