I built and designed this website identity for Amcara. The purpose of Amcara is to create a sustainable life for all. They commissioned me to design a platform where they could share their and other’s ideas working towards this shared goal. It was important to them that their core values shone through in the design. One important word was playfulness, as they are working in a corporate environment where aesthetics often are very standardized. Inspired by the word play and also by the shapes of their existing logotype I developed a website identity with round edges. As their logo already carries the nature inspired colors of green and blue, I created a color palette that could be playful within this spectrum, but still maintain harmony and simplicity. Calibri is their house font and has a soft yet corporate impression.